Portrait of Prashant Kumar

Prashant Kumar

Head of Product for applied AI and agentic products

MIT Sloan Fellow, Adjunct Professor at IE and EU Business School, TEDx speaker. Based in Cambridge, Massachusetts.

I build AI products that protect revenue, open markets, and scale worldwide.

For more than 17 years I have turned emerging technology into commercial advantage, at Amazon, in scale-ups in Berlin and London, and as Head of Digital Products at Grupo Oesía. Today I am the founding product lead at Crafting Tomorrow, building the product function from scratch for regulated, sovereignty-sensitive buyers, where trust in AI is the product, not a feature.

Alongside building, I teach. If you can't explain product strategy clearly, you do not understand it well enough yet.

€150M+
incremental annual revenue delivered at Amazon across Europe
€10M
annual revenue protected at Oesia by embedding AI across the portfolio
17% to 30%
EBITDA margin on the digital products business at Oesia
Since 2018
teaching product management at IE Business School

Now at Crafting Tomorrow

An AI enablement platform that enterprises and institutions use to build reliable, compliant AI courses and applications, and to raise AI literacy across their workforce.

As founding product lead I own product strategy and execution for organizations across Germany, Spain, the UK and the Nordics, on EU-hosted infrastructure for full data sovereignty. The Curriculum Hub is in production; the Analytical Engine, which forecasts skill and technology shifts on a five-year horizon, and Grouse, a retrieval service that grounds models on new data with no manual RAG setup, are in pilot.

Talks, press and writing

Experience

  1. 2026 to now

    Founding Product Lead, Crafting Tomorrow

    Owns product strategy and execution for an AI enablement platform sold to regulated, sovereignty-sensitive organizations in Europe.

  2. 2023 to 2025

    Head of Digital Products, Grupo Oesía

    Owned the product P&L and shipped the company's first proprietary AI products: a hallucination-resistant Graph RAG system that cites its sources, and an on-premise agentic platform that builds new agents in under four weeks. Ran the fastest-growing business in the company and expanded its EBITDA margin from 17% to 30%, serving clients including Inditex, Telefónica, Santander and Airbus.

  3. 2022 to 2023

    Founder and Managing Partner, Kumar Dominguez S.L.

    Ran a franchised coffee business end to end: capital allocation, site selection, buildout, staffing and the full P&L.

  4. 2021 to 2022

    Head of Product Management, HICX, London

    Built the product and technology function from the ground up, raised NPS from 4 to 7, and helped win Fortune 500 clients including Lenovo and Unilever: €1.2M in implementation revenue and €700K+ in ARR.

  5. 2016 to 2021

    Senior Product Manager, Amazon, Madrid

    Led Amazon Business Checkout and Retail FMCG in Europe. Lifted conversion from 67% to 72%, saved €30M+ a year in logistics, and used machine learning to price 17K products in real time for €8M in yearly net profit. Several features became defaults across Amazon EU Retail.

  6. 2015 to 2016

    Vice President of Data Products, Movinga, Berlin

    Joined among the first 50 employees and founded the data and analytics organization, supporting growth to €50M in peak annual revenue and a €22M equity raise.

  7. 2009 to 2015

    Solution Consultant, Tata Consultancy Services, Delhi

    Built and led a team of up to 30 engineers and analysts delivering business intelligence for Microsoft, DHL and Royal Bank of Scotland.

Teaching

  • IE Business SchoolAdjunct Professor of Product Management, since 2018. Around 40 students per cohort, several hundred future product leaders mentored.
  • EU Business SchoolAdjunct Professor of AI and Product Management, since 2025.

Education

  • MIT Sloan School of ManagementMIT Sloan Fellows MBA, 2026 to 2027. Member of the career committee.
  • IE Business SchoolMBA in Strategy, 2014.
  • Manipal Institute of TechnologyBachelor of Engineering, Electronics and Communications, 2008.

Recognition

  • CLP Faculty Award
  • Beta Gamma SigmaLifetime member
  • IKEA Challenge WeekWinner

Languages

English and Hindi, native. Spanish, professional.

What I care about now is simple: AI products that solve real customer problems, not demos that chase the trend.

If you're building something serious in that space, I'd like to hear about it.

Based in Cambridge, MA, and open to relocation. Authorized to work in the US, no sponsorship required.

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